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Our curation service offers one-of-a-kind playlists designed to shape atmospheres and strengthen brand identity.
Playlist curation goes beyond our background music library. It's a premium, fully bespoke service for brands who understand that music shapes how customers feel, how long they stay, and how they remember you.
Working closely with your team, our musicologists invest time to really get to know your brand, your environments and customers. Each track is chosen just for you.
We regularly refresh tracks and evolve your sound as your brand grows, so your music stays consistent and on-brand.
Music choices are backed by academic models and data covering energy, tempo and mood, so the result is a sound that's entirely your own and has impact.
We’ll even manage your playlist schedule so they’re finely tuned per daypart, and you’ll have full visibility and control of your entire estate in Studio.
Our curation process is built on collaboration, music data and real-world experience. Here's how we work with you to create something exceptional.
Whether you're running a flagship retail environment or a multi-site hospitality group, our curation service shapes how customers feel and how they behave.
Avoid templates and generic picks. Every playlist is built from scratch for your brand, by music professionals who invest the time to understand what makes your business unique.
Our curators are DJs, producers and radio experts, armed with intelligent tools that analyse energy, mood, tempo and instrumentation to ensure every track lands perfectly.
We handle the brief, the build, the scheduling and the ongoing updates. You'll have a dedicated Account Manager and Lead Music Curator throughout.
Whether you have ten locations or a thousand, Studio ensures every site sounds exactly as your brand intended, with no rogue playlists and no surprises.
From my first interaction with Startle I have been very impressed with the understanding they have of what we're looking for. Creating a 'vibe' or environment within a space is something quite hard to explain but the support and reactivity they gave throughout the curation process was incredible.
Head of Business Development
Startle have consistently been a great support to our stores. From their content management, music profiling and technical support, Startle have enabled us to create a seamless shopping atmosphere across our full store estate.
Marketing Manager
Startle has proved to be the perfect partner for Pizza Pilgrims, embracing all of our ideas for using music and technology to enhance our pizzerias. Our playlist management has improved massively.
Startle have partnered with us to produce a playlist for the JLR global retailers. Adam and James have been both professional, and quick to respond to JLR requests, providing requested guidance and clarity of information when needed. Startle have been proactive to request further learnings and feedback on their services.
Retail Environment Specialist
Book your free brand sound discovery call to see how Startle can transform your music and signage across all locations.
On this call we’ll:
Just need a quote? Request pricing here.
Frequently asked questions.
Playlist curation for businesses is the process of professionally selecting and organising music playlists that reflect a brand’s identity, audience, and environment. Curated playlists are designed to influence customer mood, behaviour, and overall experience.
Our music team updates your curated playlists every month as standard - but as your brand evolves, we'll work with you to refresh your sound more frequently if needed. Your playlists are never finished.
You'll have a dedicated Lead Music Curator who acts as your in-house music manager, alongside a dedicated Account Manager. Between them, they handle scheduling, updates, reviews and any changes - so you always have an expert on hand.
Our background music service gives you access to over 100 professionally curated playlists, ready to schedule and use. Playlist Curation goes further. We build something entirely bespoke for your brand, from scratch, using a structured process that aligns music to your values, environment and commercial goals. It's a premium, managed service for brands who want a truly unique sound.
Yes. Studio provides your head office team with full visibility and oversight across your entire estate so you can see what's playing at any location, monitor schedules, and apply overrides when needed. Your curation team handles the creative, Studio gives you the control.
Consumer streaming services aren't licensed for commercial use. Playing them in a business environment means you're not covered for the licences you legally need. Find out more about music licenses for businesses.
