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Startle is the fully managed background music and digital signage provider for fashion retailers, from independent boutiques to national store estates.
Music does more than set a mood - it changes how people shop. Research dating back to the 1980s found that tempo affects how quickly a customer moves through a store. Further research has shown that music matching a brand's identity can lift how customers judge the quality of what's on the rails. In our own research, changing genre swung daily sales by more than 60%. Get the soundtrack right, and it shows up in dwell time and spend, not just atmosphere.
A library of regularly updated playlists spanning every genre and era, ready to soundtrack everything from a quiet midweek browse to a Saturday rush.
We work closely with your team to understand your brand, your collections and your customers, then build one-of-a-kind playlists just for you.
In fashion retail, how a space looks is so important. Give your products, and brand, the promotion they deserve with our digital signage solution.
Here's how we take you from that first conversation to a fully live soundtrack and screens across your retail estate.
Replicate a perfectly curated branded atmosphere across an entire estate, all from a single platform with Startle Studio.
Schuh came to Startle after years of “tired”, one-dimensional music and recurring hardware problems from a previous provider. We worked closely with the team to really understand the brand and customer demographics, and built them four distinct playlists: Mellow, Discover, Certified and Throwback, so they have a soundtrack perfect for every store and every time of day.
The Startle Player runs their music and multi-screen signage across hundreds of stores, creating a spot on shopping atmosphere across the full estate.
Startle have consistently been a great support to our stores. From their content management, music profiling and technical support, Startle have enabled us to create a seamless shopping atmosphere across our full store estate.
Marketing Manager
We wanted to work in partnership with our music provider, rather than selecting from pre-created playlists or generic in-store music. Startle’s team of curators took the time to fully understand our brief. The result has been fantastic - loved by team members and enjoyed by customers, perfectly fitting into our store experience.
Head of Retail & Client Services
Startle worked closely with us to create a tailored playlist that perfectly suits both our customers and store colleagues. They took the time to understand Charles Tyrwhitt as a brand, resulting in a varied playlist that reflects our customers’ shopping habits throughout the day.
Visual Merchandising Coordinator
When looking for a background music solution, I realised Startle is not only the most competitive rate, but I could very easily speak to someone if I needed help. Another great plus is how simple the system is to install and use. Our shop assistants universally love the varied playlists, and I was able to easily curate music that perfectly encapsulates our brand and the atmosphere we want our customers to experience.
Book your free brand sound discovery call to see how Startle can transform your music and signage across all locations.
On this call we’ll:
Just need a quote? Request pricing here.
Frequently asked questions.
Yes. Multi-zone audio enables distinct playlists on the shop floor, in fitting rooms and at the till point, all managed from a single dashboard.
A predictable monthly cost per site, with no hardware fees, free shipping, plug-and-play set up and hardware replacement included.
Yes - commercial premises require licensing (typically PPL PRS for Music in the UK). Find out more about music licensing here.
