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Amplify your fashion brand with strategic music and digital signage experiences.
Startle is the fully managed background music and digital signage provider for fashion retail brands and multi-site stores. From a single Studio dashboard, head office controls the sound and screens across every location, brand-consistent, always on, and managed by a team that takes responsibility for delivering it properly.
Brands including Primark, LUSH, Charles Tyrwhitt, Lyle & Scott and Orlebar Brown trust Startle to bring their brand to life in-store.
Music affects our mood, perceptions and behaviours. Getting your soundtrack spot on not only impacts the choices of your shoppers in-store, it can also influence how they perceive your brand long after. It can also inspire happy and productive employees.
Branded atmosphere - curated playlists are tailored to your brand and store, from energetic tracks in busy flagship shopping centre locations, to slow and sophisticated soundtracks in boutique branches. Your store's soundtracks will be part of your brand-building activity.
Sounds with substance - our music curation process utilises a robust, academic model that was specifically designed to help fashion retail brand professionals understand the types of music that align with their values and operational goals.
Match the mood - our multi-million-track library, alongside our atmosphere monitoring tool, means your music can adjust to the in-store vibe at all times. So, shoppers enjoy a seamless experience during calm weekday mornings, weekend browsing and more.
Seeing is believing when it comes to clothing and fashion. Give your products, and brand, the promotion they deserve with our digital signage solution.
Use our user-friendly platform Studio to schedule your branded video and image assets, from stunning video walls on the outside of stores, to screens in high dwell areas showcasing your latest marketing campaigns.
Capture customers - in-store signage is engaging, visual, and gets in front of shoppers who are ready to buy. It's a great way to reinforce your brand messaging, and can even be synchronised with your audio solutions to really seal the deal.
It's science - studies show that digital signs can reduce frustration and perceived wait times during busy queues. It also helps with brand recall and return custom.
Brand building - not only does branded signage keep happy customers returning to your stores, but our intelligent software displays (almost) anything you want. It's the perfect platform for showing off the latest lines and making a real fashion statement.
Intuitive, granular, and adaptable - easily replicate a perfectly curated branded atmosphere across an entire fashion retail estate, all from a single platform with Startle Studio.
Our simple drag-and-drop scheduling tool makes it easy to tailor music to different times of day and trading patterns.
With a user-friendly platform designed for enterprise businesses, you can manage this across multiple locations simultaneously, all powered by our Startle Player.
Set your store's opening and closing hours, schedule your volume and EQ levels, manage granular permission levels, and control your music and digital signage solutions in one place.
Startle helps fashion retail stores stand out from the competition on the high street.
Enjoy personalised playlists and branded visuals that work together to create and enhance the in-store experience.
Our integrated platform creates harmony between your audio visual experience, so your music and design assets always hit the mark - and your retail employees can spend more time with customers, less time changing tunes.
It's everything you need to keep retail customers coming back for more.
It's your brand, amplified.
We wanted to work in partnership with our music provider, rather than selecting from pre-created playlists or generic in-store music. Startle’s team of curators took the time to fully understand our brief. The result has been fantastic - loved by team members and enjoyed by customers, perfectly fitting into our store experience.
Head of Retail & Client Services
Startle have consistently been a great support to our stores. From their content management, music profiling and technical support, Startle have enabled us to create a seamless shopping atmosphere across our full store estate.
Marketing Manager
Startle worked closely with us to create a tailored playlist that perfectly suits both our customers and store colleagues. They took the time to understand Charles Tyrwhitt as a brand, resulting in a varied playlist that reflects our customers’ shopping habits throughout the day.
Visual Merchandising Coordinator
When looking for a background music solution, I realised Startle is not only the most competitive rate, but I could very easily speak to someone if I needed help. Another great plus is how simple the system is to install and use. Our shop assistants universally love the varied playlists, and I was able to easily curate music that perfectly encapsulates our brand and the atmosphere we want our customers to experience.
Book your free brand sound discovery call to see how Startle can transform your music and signage across all locations.
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Frequently asked questions.
Startle's Studio platform gives head office complete control, curated playlists, scheduling, and override settings, so in-store staff can't change the music. Your brand sound stays consistent whether you have 5 locations or 500.
Yes. Startle's daypart scheduling lets you set different playlists for different times of day automatically, quieter, more ambient music during off-peak periods and higher-energy sets during peak trading hours.
Startle ships plug-and-play hardware with free next-day delivery. Most locations can be set up without specialist installation. For estates with complex AV, Startle's engineering network handles end-to-end installation.
Yes. Campaign scheduling lets you set curated playlists to launch automatically across the entire estate to align with key trading moments, no manual intervention at site level required.
Yes, playing music in commercial premises requires a licence (typically PPL PRS for Music in the UK). Find out more about music licenses here.
