Commercial Background Music for Coffee Shops.

Amplify your café brand with strategic music and digital signage experiences.

WaveRhythmRhythmBarista serving coffee to customers

Background music for cafés and coffee shops.

Startle is the fully managed background music and digital signage provider for cafés and coffee shop groups, from musicologist-curated playlists that shift automatically between your morning and afternoon dayparts, to plug-and-play hardware and 24/7 human support.

Head office controls the soundtrack and digital screens across every location from one platform, so the atmosphere stays on-brand whether a site has one team member or ten. Predictable monthly costs, free next-day hardware, and a simpler way to run your estate.

Cafes & coffee shops

Brand keywords, Startle playlists and song data

Music that moves with your day, from morning rush to afternoon calm.

Music affects our mood, perceptions and behaviours. While the coffee is being sipped and your customers are smiling, let's impact their choices and influence how they perceive your brand long after they've left the venue. It can also inspire happy and productive employees.

More on music
Music library icon

Pre-built playlists - using services like Spotify is illegal for businesses, so we have over 100 fully licensed, regularly updated playlists for you to choose from. If you've got a Spotify playlist you already like the sound of, we can find you a professionally curated match. And you can edit or create your own playlists from our multi million-track library.

Music playlist icon

Branded atmosphere - curated playlists are tailored to your brand and individual location, from uplifting tracks in busy shopping centre locations, to slow and sophisticated soundtracks in quaint cafes. Your coffee shops' soundtracks will be part of your brand-building activity.

User music icon

Sounds with substance - we know that the music in cafés is a huge element of the atmosphere. That's why your perfectly branded playlists are curated using data and a robust, academic model that was specifically designed for brand professionals, and we build a close collaborative relationship with you.

Digital menu boards and promotional screens, all in one platform.

Give your products and brand the promotion they deserve, and enhance the atmosphere of your coffee shops with our cloud-based digital signage solution.

More on signage
TV showing a special offer on coffee and cake
Digital signage icon

Capture customers - digital signage is engaging, visual, and gets in front of visitors who are ready to spend. It's a great way to reinforce your promotions and brand messaging, especially in high dwell areas like the queue, and can even be synchronised with your audio solutions to really seal the deal.

Science icon

It's science - just like music, engaging visual displays are proven to influence customer experiences - reducing frustration and perceived wait times and improving brand recall.

Paintbrush

Brand building - our intelligent software displays (almost) anything you want. It's the perfect platform for showing off your campaigns, promoting deals, and amplifying your brand.

UI showing the selection of sites

Centralised control and brand consistency across every site.

Easily replicate a perfectly curated branded atmosphere across an entire coffee shop estate, all from a single platform with Startle Studio, supported by our Relentless Support™ team.

More on Studio
Clock icon

We know that the atmosphere of your morning rush is very different to your quieter afternoons. Our simple drag-and-drop scheduling tool makes it easy to tailor music to different times of day and trading patterns, and can even be informed by our atmosphere monitoring tool.

Volume icon

Set your café's opening and closing hours, schedule your volume levels, and manage granular permission levels so you can take pressure off your staff, and there's no unwanted mix meddling.

Startle Player icon

Our hardware is compatible with Google Casting and Sonos connectivity, and you can access your audio visual schedule anywhere.

Everything you need under one café roof.

Startle is your partner for building a branded coffee shop atmosphere that keeps customers coming back for more.

Enjoy personalised playlists and impactful visuals that work together to create and enhance an unrivalled experience.

Our all-in-one approach to atmosphere building not only creates harmony between your audio visual experience, but saves on the hassle and cost of manually adjusting media throughout the day, and across sites.

It's everything you need to make your venues unforgettable.

It's your brand, amplified.

Young couple chatting in a coffee shop
Blob
A mug of coffee being held
Quote marks

Finding our brand sound has been an exciting journey, and the support from the Startle team has been incredibly valuable. They nailed it from the start, and we’ve been happily listening to these playlists ever since.

Hattie Shaw

Marketing Manager

Read the case study
->
Santandar Work Café interior
Quote marks

Startle’s music solution was exactly what we were looking for. Their team worked collaboratively with Santander to create the interactive Jukebox. Our customers like the music and the way they can select the tracks using a touchscreen. The music adds to the buzz of the Work Café.

Tracy Doughty

Project Manager

Read the case study
->

Book your brand sound discovery call.

Book your free brand sound discovery call to see how Startle can transform your music and signage across all locations.

On this call we’ll:

  • Pink check icon
    Learn about your brand, venues and customers.
  • Pink check icon
    Map that to a tailored music direction, something useable.
  • Pink check icon
    Share how sound can improve customer experiences.
  • Pink check icon
    Give you a clear plan and a tailored follow up.
  • Pink check icon
    Answer your questions on rollout and next steps.

Just need a quote? Request pricing here.

  • Number of locations *

Faqs.

Frequently asked questions.

How does Startle handle different music moods throughout the café day?

Startle's daypart scheduling automatically shifts playlists at times you set, so the energy builds through breakfast, mellows into mid-morning and picks up again at lunch, all without staff touching a thing.

Can I control music across all my café locations from head office?

Yes. Startle's Studio platform gives head office complete control over music, volume and messaging across every site. Individual site staff can only adjust what you allow them to.

What if the internet goes down in one of my cafeé?

Startle's hardware caches playlists locally, so music continues playing even if a café loses its internet connection.

How quickly does support respond if something goes wrong?

Startle's Relentless Support™ team is available 24/7/365 via WhatsApp, phone and live chat. Average response time is under 30 minutes, with most issues resolved within 3 hours.

Is Startle priced per location or as a flat fee?

Startle operates on a predictable monthly subscription that covers the platform, hardware, curation and support. Pricing is based on your number of locations. Book a discovery call for a tailored cost.

Do I need a separate music licence for each café?

Your business holds its own premises licence with PRS for Music and PPL. Find out more about music licensing here.