Create your own fully branded radio station - AI-powered voiceovers, curated music and custom messaging, all managed from one platform.



Blend music, promotions, audio messaging, news and weather to create a fully custom radio station for your brand.
Music, voice and messaging, working together as one station that sounds unmistakably like you, in every store, every day.
No production team, no waiting days for a new ad to go live - just a consistent, on-brand sound that promotes your products and entertains your customers.
Your radio station is built and managed in Studio, our intuitive cloud-hosted platform.
Upload your jingles, pick your music beds and voices and schedule audio messages that transition seamlessly with your music, choosing from over 100 professionally curated playlists.


Our AI-powered radio functionality allows retailers to create professional audio messages in minutes with brand-approved templates and voices, a text-to-speech too, and automated production.
Every element of your station - music, voice, messaging - is designed to reflect and reinforce your brand identity, so customers feel connected to your story wherever they are.
Create your own promotional adverts and audio announcements using AI-powered tools for studio-quality results - no technical expertise needed.
Let our platform do the heavy lifting. From playlist updates to voiceover production, our technology keeps your station fresh and engaging without constant management.
Manage everything from one cloud-hosted platform, and add a personal touch with localised news and weather to keep customers informed and engaged.

Book your free brand sound discovery call to see how Startle can transform your music, messaging and signage across all locations.
On this call we’ll:
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Frequently asked questions.
In-store radio (sometimes called branded radio) is an audio solution tailored to your business. Unlike regular streaming services, it allows you to integrate fully licensed music, announcements, jingles, localised content and promotions that align perfectly with your brand identity and marketing goals.
Using Studio, you can upload or create announcements, select playlists, and schedule everything. We provide templates, tools and support to guide you.
Yes! You can upload your own jingles, or voiceovers, or choose from our curated playlists and AI-generated voiceovers to create a professional sound.
You can update them as often as you like. Our platform supports real-time updates, so you can keep your station fresh with new promotions, seasonal content, or playlist adjustments.