In-store radio for retail and hospitality brands.

Create your own fully branded radio station - AI-powered voiceovers, curated music and custom messaging, all managed from one platform.

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    AI-generated voiceovers and messaging, on-brand and ready in minutes.
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    Combine promotions with a fully managed soundtrack.
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    Sync with your digital signage for a seamless in-store experience.
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Your in-store radio station.

Blend music, promotions, audio messaging, news and weather to create a fully custom radio station for your brand.

Let your brand do the talking.

Music, voice and messaging, working together as one station that sounds unmistakably like you, in every store, every day.

No production team, no waiting days for a new ad to go live - just a consistent, on-brand sound that promotes your products and entertains your customers.

An end-to-end radio solution.

Your radio station is built and managed in Studio, our intuitive cloud-hosted platform.

Upload your jingles, pick your music beds and voices and schedule audio messages that transition seamlessly with your music, choosing from over 100 professionally curated playlists.

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AI-powered messaging.

Our AI-powered radio functionality allows retailers to create professional audio messages in minutes with brand-approved templates and voices, a text-to-speech too, and automated production.

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Why choose our in-store radio?

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Your brand, amplified.

Every element of your station - music, voice, messaging - is designed to reflect and reinforce your brand identity, so customers feel connected to your story wherever they are.

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Seamless messaging integration.

Create your own promotional adverts and audio announcements using AI-powered tools for studio-quality results - no technical expertise needed.

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Effortless automation.

Let our platform do the heavy lifting. From playlist updates to voiceover production, our technology keeps your station fresh and engaging without constant management.

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Intuitive control, hyper-local connection.

Manage everything from one cloud-hosted platform, and add a personal touch with localised news and weather to keep customers informed and engaged.

Startle has provided me with a fantastic music service for many years. They have most complete music catalogue I have ever seen and their control panel is so easy to use. I can tailor the music required in any of my sites and promote special offers via their audio messaging feature. The support team are amazing - they are on hand 24/7 and are relentless in resolving any queries in lightning quick time.

Ben Palmer

Multi-site Operations Manager

Startle has completely transformed the way we manage our showroom environments across our different retailers. The system gives us full control over the music, tone and messaging, ensuring we can oversee exactly what is being played in each location. It’s easy to use, reliable and keeps our branding consistent across every site.

Darryl Mitchell

Head of Marketing

We'd definitely recommend Startle to any hospitality brand, single site or multi-site. It really doesn't matter who you are or what your particular use case is. It's so easy to install, it allows for huge consistency across all of your stores, and it really just is the best option out there.

Bethan McGinley

Growth Marketing Manager

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Book your brand sound discovery call.

Book your free brand sound discovery call to see how Startle can transform your music, messaging and signage across all locations.

On this call we’ll:

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    Learn about your brand, venues and customers.
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    Map that to a tailored in-store radio and messaging strategy.
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    Show you how AI-generated voiceovers work for your brand.
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    Give you a clear plan and a tailored follow up.

Just need a quote? Request pricing here.

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Faqs.

Frequently asked questions.

What is in-store radio, and how is it different from regular music streaming?

In-store radio (sometimes called branded radio) is an audio solution tailored to your business. Unlike regular streaming services, it allows you to integrate fully licensed music, announcements, jingles, localised content and promotions that align perfectly with your brand identity and marketing goals.

How do I set up my in-store radio station?

Using Studio, you can upload or create announcements, select playlists, and schedule everything. We provide templates, tools and support to guide you.

Can I use my own music or voiceovers?

Yes! You can upload your own jingles, or voiceovers, or choose from our curated playlists and AI-generated voiceovers to create a professional sound.

How often can I update my playlists and announcements?

You can update them as often as you like. Our platform supports real-time updates, so you can keep your station fresh with new promotions, seasonal content, or playlist adjustments.

Can I sync my in-store radio with digital signage?

Yes. Studio lets you pair your audio and visual messaging, so promotions play across both at the same time - or your signage can take over when audio needs to come through for an announcement.