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A flexible music solution for family roots and country style.
Rufford’s are a family-owned country clothing brand, specialising in luxury country fashion that blends timeless style with modern craftsmanship wear for men and women. They pride themselves on offering an elevated shopping experience and clothing of enduring quality for the whole family, carefully curating a balanced collection of fashion-led brands and heritage country wear labels.
Rufford’s came to us as they were opening a new store. They were looking for a flexible and legal solution to help them soundtrack their stores. They were considering a few different suppliers and music options (like royalty-free), trying to strike that sometimes awkward balance of quality and cost effectiveness. They were also keen to have a personal contact to reach out to if they needed anything.
They needed a premium solution with great support, without being charged an arm and a leg.
When Rufford’s got in touch with us, we spoke to them about their requirements and quickly got the ball moving.
We provided them with our background music service, giving them access to over 100 professionally curated playlists spanning genres, eras and moods. These playlists are regularly updated, have no repetition, and can be easily scheduled in our user-friendly platform, Studio.
The Startle player was quickly installed in their stores, ready for their teams to use. They’re also able to reach out to our Relentless Support™ team 24/7/365 if they have any issues, with a real person on the end of the line.
The variety of playlists and easy-to-use hardware allows the Rufford’s team to create the perfect atmosphere for their stores.
The variety of playlists and easy-to-use hardware allows the Rufford’s team to create the perfect atmosphere for their stores.
At Rufford’s, the sound is built around feel good pop that spans the decades, from timeless classics to modern hits. Layered with touches of country warmth, it strikes a balance between polish and authenticity. The blend of eras keeps the atmosphere fresh, creating an approachable tone that feels vibrant and organic throughout the week.
Rufford’s now have their music in their hands. They have access to a huge range of playlists to choose from, so the soundtracks in their premium stores are always spot on. And it’s fair to say they are really happy too, as you can see by the great testimonial below.
When looking for a background music solution, I considered a few suppliers. But when I discovered Startle I realised it was not only the most competitive rate, but I could very easily speak to someone if I needed help. It's really refreshing to have a personal contact to reach out to anytime. Another great plus is how simple the system is to install and use. Best of all, our shop assistants universally love the varied playlists - there's no repetition - and I was able to easily curate music to create a mood that perfectly encapsulates our brand and the atmosphere we want our customers to experience. Highly recommend.
Get in touch to find out how our strategic audio visual solutions can make your brand unforgettable.
