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The proposed sound for David Lloyd combines a classic, commercial, and energising feel with a more distinctive, alternative edge. While the core remains upbeat and motivational, which is ideal for maintaining energy throughout the gym, it’s complemented by influences from styles such as indie soul and disco house. This blend creates a sound that feels both fresh and familiar: vibrant enough to drive workouts yet refined enough to reflect the David Lloyd brand. The result is a sonic identity that’s instantly recognisable across all clubs, ensuring every space sounds unmistakably David Lloyd.
It’s important that the music we carefully choose isn’t just 'good enough'. It shouldn’t even be just 'on-brand'. It should be part of your brand building strategy - it should amplify it.
That's why our music curation process utilises a robust, academic model that was specifically designed to help brand professionals understand the types of music that align with their values and goals.
Using this model means we avoid any "fluffiness" and helps to ensure that we're all on the same page. It can also help to eek out your true desires for the brand and identify words and characteristics that sum these up.
From DJs to producers to radio hosts, our team of experienced music curators build your playlists using years of experience. Nothing beats the human ear, and all of our playlists are built in this way - no exceptions.
This human expertise is then backed with music data and a range of intelligent tools to help us connect your brand to music, considering factors like energy levels, valence (positivity), BPM and much, much more.
We work closely with you in a collaborative way that ensures we’re efficient and can be a true partner. An easy trap to fall into when selecting music for your business is to follow personal preference - we balance feedback with close consideration to the original brief to make sure the quality of your playlists isn’t sacrificed.
You’ll have both a dedicated Account Manager and Lead Music Curator, so we’re all hands on deck, from regular check-ins and scheduled music reviews, to perfecting your music schedule with your trading patterns in mind. Our music curation service is truly end-to-end, so you can rest assured that you’re in safe hands with Startle.
Ready for your sound to come to life?
We’re more than happy to take onboard feedback on this Blueprint. You know your brand better than anyone, so we’re all ears.
However, one tip - assigning a lead in charge of music allows us to edit playlists based on one sense of direction, rather than multiple. We often find that designing playlists by committee can lead to a mixed result, or even worse, a generic one.
As much as we like to think we do, as people, we don’t think how we feel, say what we think, or do what we say. So, it’s best that we review your playlists based on customer experience through observation, staff feedback, and music usage data.
Along with site visits by Startle, we ask that you observe your customers to see if they are responding positively (or negatively). In the least creepy way possible, of course.
Our playlists are updated monthly and reviewed quarterly. In addition to regular check-ins, we advise a get-together every so often just to talk music. Brands are like people and change from time to time, so it's important that music reflects that change.
Get in touch to speak to our team who are ready to help you amplify your brand.
Startle Technologies Limited
6 Hillside Farm, Pepper Hill
Great Amwell, SG12 9FX, UK
+44 (0) 203 397 7676
Startle Technologies Limited
Harbour Buildings, Harbour
Road, Kilbeggan, N91 RXC5, Ireland
+353 1 697 2557
Startle International Inc
228 Park Ave S, PMB 88380
New York, NY 10003, USA
+1 646-585-0165