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Music which sounds good and does good.
DEBRA are a national medical research charity and patient support organisation for anyone in the UK living with an inherited form of EB, their family members, carers, plus healthcare professionals and researchers specialising in epidermolysis bullosa (EB). They exist to provide community care and support services to improve quality of life living with disorder.
They do incredible work to raise money for their cause, including their charity shops which are located across the UK.
DEBRA needed a background music provider who understood their values and their need for flexibility. They came to us looking for royalty-free background music which suited their stores and customers, as well as assistance with installation and maintenance.
They needed a solution which wouldn’t take time away from their already busy shop volunteers and managers. Aside from serving customers, these staff also spend a lot of time sorting donations in rooms separate from the shop floor, so it wasn’t just customers who needed entertainment.
Music can have a big impact on customer behaviour in all sectors, but especially in retail. The right soundtrack can increase dwell time or spend, which is crucial when every purchase in a DEBRA store is funding such an important cause.
DEBRA came to us looking for a high quality, royalty-free background music solution. We offer a selection of expertly crafted playlists covering a plethora of genres, styles and energies. No cringe-worthy tracks here, just cost-effective, brand relevant ones.
Their playlists are curated by our talented music team, ready to enhance DEBRA’s store atmospheres and make their customers and staff feel great. The in-store staff don’t need to lift a finger. We choose the playlists and even handle the scheduling, for every day of the week and every area of the store.
We also provided DEBRA with Google Nest speakers. These play their music via casting, allowing them to remove the traditional hardware costs associated with installing speaker systems, whilst maintaining the amazing audio quality you’d expect in a store.
We offer a full end-to-end service. Every part of DEBRA’s audio branding solution has been managed for them by us, from the curation, to the scheduling, to the installation. Our Relentless Support™ are also on hand 24/7/365 if they need anything at all. DEBRA are working hard to make a difference, so we’re proud to support them.
The in-store staff don’t need to lift a finger. We choose the playlists and even handle the scheduling, for every day of the week and every area of the store.
With a diverse customer base who often spend longer periods in store, music played a vital role in creating a calm and welcoming environment for both shoppers and staff at DEBRA stores.
A moderate tempo, uplifting lyrics, and a popular, familiar sound helped maintain a steady sense of positive energy throughout the day. This supported a feel-good atmosphere that reflected DEBRA’s mission and encouraged customers to stay longer, browse more, and enjoy their experience.
We are so proud to work with a charity such as DEBRA. Their stores are now perfectly soundtracked by quality royalty-free tunes and the in-store staff don’t need to lift a finger. Our support team are around to help with any questions, and the brand are delighted with the results.
Get in touch to find out how our strategic audio visual solutions can make your brand unforgettable.
