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Only the best for some of the world’s most prestigious car brands.
Listers Group are one of the largest family-owned automotive businesses in the UK. They represent multiple brands across various locations, such as Audi, BMW, Porsche, Toyota and VW, offering new and used car sales and servicing.
Listers is known for its focus on customer satisfaction and has grown to include over 50 franchised dealerships and service centres.
Listers Group has grown from a single Audi-VW outlet in Coventry into one of the UK’s largest privately owned dealership groups.
This expansion has meant their brand portfolio has diversified. All of these brands are established and have their own aesthetic, values, customer demographic and heritage.
That’s why Listers were looking for a background music provider who could provide flexibility, and something for everyone.
They’re still continuing to grow, and needed a supplier who could grow with them.
Working with Listers, providing background music for some of the most established brands in the automotive industry, has been an honour. Their branded showrooms are all so different, so their musical needs are going to vary hugely too.
Each franchisee can choose from 100+ curated Startle playlists, spanning genres, seasons and moods. These playlists are regularly updated by our team, and are organised in our easy-to-use scheduler tool in Studio.
We’re also always there to help if they need a hand with their schedule, and our Relentless Support™ team are around 24/7/365, so they have a smooth ride with their background music.
Each franchisee can choose from 100+ curated Startle playlists, spanning genres, seasons and moods.
Listers features a collection of distinct and carefully chosen locations, each with its own unique identity, atmosphere, and connection to the local community.
We recommended a pop and radio-style music strategy designed to appeal to a broad audience, focusing on tracks that are familiar, upbeat, and full of energy.
The aim was to create a vibrant and welcoming environment that makes the car-buying experience, including the paperwork, feel more relaxed and enjoyable.
We are so proud to work with Listers Group and the prestigious car brands they represent. They are delighted to have the ability to choose from our huge range of professionally curated playlists as there’s something for everyone.
Our Relentless Support™ means that each franchisee is never alone - any problems or questions they have, we’re there to help.
Get in touch to find out how our strategic audio visual solutions can make your brand unforgettable.
