Ted’s Grooming Room | Clients

About Ted’s Grooming Room.

Ted’s Grooming Room offers an authentic experience of prestigious Turkish barbering skill inspired by quintessential British style in their 19 London-based barbershops. Offering haircuts, beard trims, facial treatments, hot wax, brow threading and manicures, every treatment is delivered with precision and pride: "your follicles will have never looked so trim and proper", they say.

The backstory.

Ted’s Grooming Room came to Startle looking for a partner who really understood their brand and how music could help build it. They wanted their playlists to showcase the brand’s rich and interesting history, and they wanted collaboration, but also to be able to hand over the management of their stores’ soundtracks so that their staff could focus on providing the level of service customers expect.

The Startle solution.

We worked closely with Ted’s Grooming Room to really understand their brand, their goals, and how our audio branding solutions could help them. After meetings with our music team and some samples, we were ready to amplify their brand - the perfect balance of premium and modern, authentic to their Turkish roots whilst also being quintessentially British.

We pick the perfect playlists for their barbershops, as well as manage the setting and refreshing of their music schedules, so the pressure is completely taken off the in-store team. Their soundtracks now feel carefully crafted and full of the right energy.

The Ted’s Grooming team can also reach out to our award-winning Relentless Support™ team, who are available 24/7/365.

We pick the perfect playlists for their barbershops, as well as manage the setting and refreshing of their music schedules, so the pressure is completely taken off the in-store team.

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The sound.

The sound of Ted's Grooming Room embodies subtle masculinity, blending rugged textures with a clean, polished aesthetic. The track selection feels organic and approachable, while the mix of genres and eras keeps the music feeling cool, engaging, and curated.

Vibe

Fresh, Earthy, Crisp

Average tempo

100 BPM

Genres

Indie Soul, Alt Pop, Classic Soul

Example artists

Mk.Gee, Obongjayar, BADBADNOTGOOD, Bon Iver, Men I Trust, Syl Johnson, Don Blackman

Ted’s Grooming Room, amplified.

It is a privilege for us to work with such a prestigious brand like Ted’s Grooming Room. Their commitment to providing a top quality service is admirable, and we are proud to provide them with a music solution which matches this quality. Their barbers can now focus on the trims, not the tracks.