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Music, signage and atmosphere influence how long customers stay, how they feel, and how they perceive a brand.
In experiential leisure venues, these elements help create anticipation on arrival, influence guest energy throughout their visit and improve the overall experience and time spent in-venue.
Odeon has built a strong position as one of the UK’s most recognisable cinema brands. With continued investment in premium formats, memberships and upgraded venues, ODEON is clearly focused on delivering a great cinema experience, which our observations could support.
During our visit, there was no noticeable background music in the lobby or Oscars Bar area.
While the venue design felt modern and premium, the absence of music meant some guest spaces lacked atmosphere - particularly waiting areas where customers may spend time before screenings or while ordering food and drinks.
This creates an opportunity to introduce a carefully curated soundtrack that supports the premium environment, builds anticipation and enhances the overall sense of occasion.
There was a strong use of digital signage both outside and inside the venue, with large-format screens promoting films, listings and key offers.
This creates a dynamic and visually engaging arrival experience, helping customers navigate the venue and stay informed.
There is an opportunity to build further on this strong foundation through more experiential content within the lobby and bar areas, such as promoting premium formats, food and drink bundles, membership benefits or timed offers during peak dwell moments.
Develop curated playlists for foyers, bars and waiting areas that enhance ambience, reinforce premium positioning and build anticipation ahead of screenings.
Tailor music throughout the day - from calmer daytime sessions and family visits to more energetic evening and weekend trading periods (using Startle Studio’s scheduler).
Build on your strong digital signage presence with more context-aware content - promoting memberships, premium formats and F&B offers where they’re most relevant.
Based on your brand, audience and environment, here’s an example of how your music could feel with Startle.
This playlist has been designed to create a warm, premium and contemporary atmosphere - blending soulful modern voices, tasteful indie selections and laid-back feel-good tracks that help make arrival spaces feel more considered and inviting.
The intention is to:
Choose from our library of over 100 playlists spanning genres, moods and sectors, or opt for fully curated soundtracks tailored to your venues.
We offer simple, scalable digital signage to promote promotions and brand messaging, helping create a more connected and commercially effective guest journey.
With Startle Studio, you’ll have full visibility and control of all venue music and signage from one central platform, ensuring consistency across every location.
We’ve worked with multi-site experiential leisure brands to create more engaging, social and atmosphere-led environments across their estate.
We partnered with Sixes Social Cricket to help shape a more energetic and immersive guest experience across multiple venues. By aligning music and digital signage with the pace and personality of the experience, they were able to create a stronger sense of atmosphere in their venues.
This approach included:
I’ve been really impressed with Startle since introducing it at Sixes. The setup process was smooth and efficient, and the team made everything easy from the start. The music creates a consistently upbeat and welcome vibe in our venues, and their support has been excellent – responsive, reliable, and a pleasure to work with!
Area Manager
Book your discovery call to explore how music and signage could enhance experience, consistency and engagement across your estate.
On this call we’ll:
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