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Music, signage and atmosphere influence how long customers stay, how they feel, and how they perceive a brand.
In restaurant environments, these elements help shape atmosphere, influence how guests feel throughout their meal, and enhance the overall dining experience.
Prezzo Italian has recently taken incredibly positive steps through its rebrand and refreshed positioning, modernising the brand identity and investing in interiors, menus and customer experience. With a well-known national presence and a renewed focus on relevance, our observations and suggestions could support and further enhance that momentum.
Music was present within the restaurant, but at a very low level and difficult to hear across much of the space.
At the same time, the overall environment felt noisy, making it hard to clearly hear either the soundtrack or staff interactions.
For a brand undergoing repositioning, music can be a powerful tool to help shape first impressions, elevate ambience and reinforce a more modern, premium perception.
There was no visible use of digital signage within the restaurant.
Communication relied on traditional printed materials, creating an opportunity to bring more flexibility and freshness to campaigns and guest messaging.
Digital signage could support menu highlights, limited-time offers, drinks promotions and ingredient storytelling, while helping reinforce the updated Prezzo Italian identity.
Review speaker placement and volume levels so music is clearly audible, evenly distributed and supportive of conversation rather than lost within venue noise.
Move towards a carefully curated soundtrack that reflects the warmth, style and sociability of modern Italian dining.
Introduce digital screens to showcase menu innovation, promotions and storytelling - helping bring the refreshed Prezzo Italian identity to life across the estate.
Based on your brand, audience and environment, here’s an example of how your music could feel with Startle.
This playlist has been designed to reflect Prezzo Italian’s refreshed identity - blending contemporary Mediterranean grooves, stylish Italian classics and warm, feel-good rhythms to create a vibrant and welcoming dining atmosphere.
The intention is to create a soundtrack that feels social, stylish and memorable - helping elevate the overall dining experience.
The intention is to:
Choose from our library of over 100 professionally crafted playlists spanning genres, moods and sectors, or opt for curated soundtracks designed to enhance restaurant atmospheres.
We offer simple, scalable digital signage to support menu storytelling, seasonal campaigns and promotions - helping create a more engaging dining experience.
With Startle Studio, you’ll have full visibility and control of all your venues’ music and signage schedules from a central platform, ensuring consistency across your entire estate.
We’ve worked with multi-site restaurant brands to create more engaging, social and atmosphere-led environments across their estate.
We partnered with ASK Italian to help strengthen the in-restaurant experience across multiple locations. With a recognisable national brand and strong focus on guest experience, music plays an important role in shaping atmosphere and perception.
By aligning sound with ASK Italian’s contemporary Italian positioning, we helped create a more consistent and engaging environment across the estate - supporting both everyday dining and key promotional moments.
This approach included:
From my first interaction with Startle I have been very impressed with the understanding they have of what we're looking for. Creating a 'vibe' or environment within a space is something quite hard to explain but the support and reactivity they gave throughout the curation process was incredible.
Head of Business Development
Book your discovery call to explore how music and signage could enhance experience, consistency and engagement across your estate.
On this call we’ll:
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