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Music, signage and atmosphere influence how long customers stay, how they feel, and how they perceive a brand.
In restaurant environments, these elements help shape atmosphere, influence how guests feel throughout their meal, and enhance the overall dining experience.
Rosa’s Thai has built a strong reputation around approachable Thai dining, combining authentic flavours with a relaxed and welcoming atmosphere. As the brand continues to grow within the Arcturus Group, there is an opportunity to further strengthen consistency and elevate the in-restaurant experience across the estate.
Music was present throughout the restaurant but generally very low in volume, making it difficult to engage with across most of the dining space.
Where audible, the soundtrack leaned towards soft instrumental and non-commercial tracks, creating a calm and unobtrusive atmosphere. The direction itself felt appropriate for the environment, but the overall execution lacked definition and consistency. Staff mentioned that playlists are selected in-house by managers.
A carefully curated soundtrack could help reinforce the warmth, energy and cultural identity of the brand while creating a more memorable dining experience for guests.
There was no use of digital signage or visual messaging within the restaurant.
This creates an opportunity to introduce subtle, well-integrated digital content that complements the relaxed and contemporary aesthetic of the brand.
Screens could support seasonal specials, drinks promotions, ingredient storytelling or limited-time menu launches, while also helping create a more connected and engaging customer journey.
Introduce curated playlists that reflect Rosa’s Thai’s warm, contemporary and culturally influenced brand identity while improving consistency across locations.
Refine volume levels and soundtrack structure so music becomes a more immersive and noticeable part of the dining experience.
Use carefully integrated screens to support menu highlights, seasonal campaigns and brand messaging throughout the customer journey.
Based on your brand, audience and environment, here’s an example of how your music could feel with Startle.
This playlist has been designed to reflect Rosa’s Thai’s relaxed, contemporary and flavour-led identity - blending laid-back grooves, warm jazz influences and subtle electronic textures to create a calm but characterful atmosphere.
The soundtrack feels organic and understated while still maintaining enough rhythm and movement to support a lively dining environment.
The intention is to:
Choose from our library of over 100 professionally crafted playlists spanning genres, moods and sectors, or opt for curated soundtracks designed to enhance restaurant atmospheres.
We offer simple, scalable digital signage to support menu storytelling, seasonal campaigns and promotions - helping create a more engaging dining experience.
With Startle Studio, you’ll have full visibility and control of all your venues’ music and signage schedules from a central platform, ensuring consistency across your entire estate.
We’ve worked with multi-site casual dining brands to create more engaging, brand-led environments that strengthen atmosphere and consistency across growing estates.
We partnered with Pizza Pilgrims to help deliver a more distinctive and scalable music experience across their locations. As the brand expanded, maintaining atmosphere and consistency became increasingly important in ensuring every restaurant still felt true to the brand’s personality.
This approach included:
Startle has proved to be the perfect partner for Pizza Pilgrims, embracing all of our ideas for using music and technology to enhance our pizzerias. Our playlist management has improved massively.
Co-founder
Book your discovery call to explore how music and signage could enhance experience, consistency and engagement across your estate.
On this call we’ll:
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