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Music, signage and atmosphere influence how long customers stay, how they feel, and how they perceive a brand.
In a competitive retail environment, these elements play a critical role in shaping brand identity and in-store engagement.
Space NK has built a strong position as a premium beauty retailer, known for trend-led brands, product expertise and a more elevated in-store experience. Our observations and suggestions could support and further enhance that positioning.
Music was present at a comfortable and consistent volume, with a quality Bose speaker system providing strong coverage across the store.
The playlist leaned towards contemporary female pop and dance, helping create an upbeat and polished atmosphere that suited the brand’s modern positioning. There is an opportunity to refine this further through more intentional playlist curation - aligning music to different shopping moments, seasonal campaigns and customer behaviours throughout the day.
For a beauty-led retailer like Space NK, music can play an important role in shaping mood, encouraging dwell time and reinforcing a premium brand identity.
There was a large and eye-catching digital screen positioned outside the store, helping attract attention and create a strong visual presence within the retail environment.
Inside the store, there was no use of digital signage. This creates an opportunity to extend that visual storytelling into the customer journey - using internal screens to support product education, campaign messaging, tutorials or new brand launches.
In a category driven by discovery, innovation and newness, signage can play a valuable role in keeping the experience engaging and informative.
Develop a playlist strategy that reflects the brand’s premium, contemporary identity while adapting to different dayparts, shopper moods and seasonal moments.
Introduce internal digital signage across the estate to showcase new products, hero ingredients, tutorials and campaign content throughout the customer journey.
Align music and visual content across stores to ensure a consistent, recognisable and elevated experience throughout the Space NK estate.
Based on your brand, audience and environment, here’s an example of how your music could feel with Startle.
This playlist has been designed to reflect Space NK’s premium, trend-conscious identity - blending contemporary pop, sophisticated electronic and confident, style-led tracks to create an elevated and modern in-store atmosphere.
The aim is to:
Choose from our library of over 100 professionally crafted playlists spanning genres, moods and sectors, or opt for curated soundtracks for your stores.
We offer simple, scalable digital signage to showcase campaigns, collections and promotions - making it easier to keep stores fresh, relevant and visually engaging.
With Startle Studio, you’ll have full visibility and control of all your stores’ schedules from a central platform, ensuring consistency across every location.
We’ve worked with premium multi-site retailers to create more engaging, brand-led environments that reflect the quality and identity of the brand at every touchpoint.
We partnered with Orlebar Brown to help deliver a more refined and consistent in-store experience across their locations. By aligning music with the brand’s premium positioning and customer expectations, they were able to create an atmosphere that felt polished, distinctive and true to the brand experience customers expect.
This included:
We wanted to work in partnership with our music provider, rather than selecting from pre-created playlists or generic in-store music. Startle’s team of curators took the time to fully understand our brief. The result has been fantastic - loved by team members and enjoyed by customers, perfectly fitting into our store experience.
Head of Retail & Client Services
Book your discovery call to explore how music and signage could enhance experience, consistency and engagement across your estate.
On this call we’ll:
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