Perfectly branded background music and digital signage to deliver results and make your hospitality brand unforgettable.



We have a huge library of fully licensed curated playlists, ideal for hospitality brands that want to take music management into their own hands.
From Lofi Chill, to Yacht Rock and everything in between, every song has been carefully chosen.
If you've got a Spotify playlist you already like the sound of, we can find you a professionally curated match. And you can edit or create your own playlists from our multi million-track library.
Our user-friendly platform helps you manage multiple locations. Use drag-and-drop scheduling and set granular permission levels with ease.
















We work closely with your team to understand your brand and goals, and create one-of-a-kind playlists just for you.
Our music curation is built on a proven, research-backed model for brand professionals.
We work closely with you to build playlists with purpose, and provide ongoing management.
We’ll help you boost sales, encourage increased spend and help customers remember the hospitality experience.
Promote your menu and tell your brand's story through vibrant visual displays in your venues.
Easily upload, manage, and schedule static or video content with our intuitive platform, Studio.
Use templates or design your own, and remotely manage screens across multiple locations.
Your audio and visual solutions can seamlessly integrate too, all managed from one place.


It’s not just a TV channel - it’s a brand-builder, a conversation starter, an upseller, and a hub for information and entertainment built for pubs.
Turn waiting into engagement - make the most of the screens in your high dwell time areas.
Choose from a perfect mix of news, weather, sports, branded promotions, social content and entertainment.
From game day stats to live fixtures and promotions, we handle the complexity. You just create an unforgettable matchday.

From my first interaction with Startle I have been very impressed with the understanding they have of what we're looking for. Creating a 'vibe' or environment within a space is something quite hard to explain but the support and reactivity they gave throughout the curation process was incredible.
Head of Business Development

Studio is a user-friendly platform built for enterprise businesses. Manage multiple locations at once, all powered by the Startle Player. Our drag-and-drop scheduling makes it easy to tailor music by time of day and trading patterns. Set opening hours, schedule volume and EQ, and control permission levels across your sites.
With our nationwide network of trusted engineers, you can be sure your venues are in safe hands. We'll handle everything on-site - amps, speakers, screens and more. Our services are all backed up by our hands-on Relentless Support™ - we’re here 24/7/365.
Frequently asked questions.
Hospitality background music is music played in venues such as restaurants, bars, hotels, and cafés to create atmosphere and improve the customer experience. The right music can influence mood, dwell time, and overall perception of a venue.
Music shapes atmosphere and customer experience. It can create energy in busy venues, help guests relax, and reinforce your brand identity.
Yes. Hospitality businesses must have the correct licences to play music in public spaces. Find out more about music licenses for businesses.
Yes. Startle’s solutions allow head office teams to control playlists, scheduling, and volume across multiple locations from one central platform.
Digital signage in hospitality includes screens used for menus, promotions, events, or entertainment content. These screens can be updated remotely and scheduled to show different content at different times.