Perfectly branded background music and digital signage to deliver results and make your retail brand unforgettable.



We have a huge library of fully licensed curated playlists, ideal for retail brands that want to take music management into their own hands.
From Lofi Chill, to Yacht Rock and everything in between, every song has been carefully chosen.
If you've got a Spotify playlist you already like the sound of, we can find you a professionally curated match. Or, you can edit or create your own playlists from our multi million-track library.
Studio is designed to help you manage multiple stores, with tools like drag-and-drop scheduling and granular permission levels.
















We work closely with your team to understand your brand and goals. Then we create one-of-a-kind playlists just for you.
Our music curation is built on a proven, research-backed model for brand professionals.
We work closely with you to build playlists with purpose, and provide ongoing management.
Immerse customers in your retail brand, build affinity and a deeper connection, leaving a lasting impression.
Promote your products and tell your brand's story through vibrant visual displays in your retail stores.
Easily upload, manage, and schedule static or video content with our intuitive platform, Studio.
Use templates or design your own, and remotely manage screens across multiple locations.
Your audio and visual solutions can seamlessly integrate too, all managed from one place.


Our branded radio gives retail businesses an end-to-end production service. Easily managed from one platform.
Create a station that reflects your brand. Audio announcements are clear and crisp, flowing naturally between songs.
We use the latest AI voiceover tech to create custom audio messaging, mixed with your chosen music.
Choose from over 100 professional music playlists to choose from.

Startle have consistently been a great support to our stores. From their content management, music profiling and technical support, Startle have enabled us to create a seamless shopping atmosphere across our full store estate.
Marketing Manager

Studio is a user-friendly platform built for enterprise businesses. Manage multiple retail locations at once, all powered by the Startle Player. Our drag-and-drop scheduling makes it easy to tailor music by time of day and trading patterns. Set opening hours, schedule volume and EQ, and control permission levels across your stores.
With our nationwide network of trusted engineers, your stores are in safe hands. We'll handle everything on-site - amps, speakers, screens and more. We also build the Startle Player in our UK HQ and source any speakers you need.
Frequently asked questions.
Retail background music is played in stores to create atmosphere, reflect brand identity, and influence customer behaviour. The right music can help customers feel more comfortable, stay longer, and improve the overall shopping experience.
Music shapes how customers feel and behave in store. The right tracks can influence mood, pace, dwell time and spend. It also helps create a consistent brand experience across every location.
Yes. Businesses must have the correct licences to play music in commercial environments. Find out more about music licenses for businesses.
Yes. Head office teams can control music across all locations from one central platform. You get brand consistency, with flexibility for individual stores where you need it.