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Learn how leading brands in hospitality are using background music to drive customer behaviour, improve staff morale, and boost sales. Our new whitepaper sheds light on the impact music has in hospitality venues, as well as the biggest challenges operators are facing when it comes to music management.
From the history and trends of background music, to the challenges and benefits it presents, we’re taking a deep dive into music and how it’s used on the ground today. From staff preferences interfering with branded playlists, to achieving a consistent atmosphere across multiple sites, background music - like any technology - has its difficulties. But the clear impact it can have on brand perception, customer experience, and the lesser-understood customer behaviour and spend have operators agreeing that it’s an essential tool for their business.
Music is what creates that inviting atmosphere and sets the overall tone. You could invest heavily in the physical space and have huge capex, but if the music doesn’t resonate, it can negatively impact sales. Music is almost like an additional sense, no different to taste or touch; it’s about crafting a vibe that offers an escape and music plays a pivotal role in making that happen in our venues.
Startle creates and manages strategic audio-visual experiences to make hospitality brands unforgettable. Through carefully curated background music and digital signage, we help hospitality spaces come to life, becoming a powerful element of your brand building whilst easing operational headaches with our intuitive, industry-leading tech.
