Terms like royalty free, public domain, licenses get thrown around. What do they really mean?
Whether you’re looking for background music for your retail stores, hospitality venues, for a YouTube video, a podcast, a video game, or anything else, you’ll need to consider licensing. And that can get confusing fast.
Let’s unpack royalty free music together - what it is, what it isn’t, and how to use it safely and smartly (especially for commercial use).
So what does royalty free music mean?: pay once (or under agreed terms), license the track, then use it under the rules of that license without ongoing fees (for permitted uses).
We work with some amazing charity shop brands. Of course, every penny is precious for these organisations, so a lot of them have opted for royalty free as a means of saving money where they can.
But always double-check: just because it’s “royalty free” doesn’t mean all uses are allowed. That’s where the license matters.
When you’re picking a track, scan for:
Some licenses let you use music in video but exclude apps or commercials.
If you distribute globally, make sure rights are not region-locked.
Most are non-exclusive (others can use the same track); exclusive licenses cost more.
Some cheaper or free tracks require crediting the artist.
If your content is shown publicly (TV, events), check it’s covered.
Some licenses last forever (perpetual), others have time limits.
If a track includes a sample, ensure it’s cleared.
Don’t just trust that “royalty free” label - read the license.
Here are where royalty free tracks shine:
If a license says it allows commercial use, you can confidently use the track in profit-driven content - as long as you stick to its terms.
To avoid more confusion:
So:
Public domain = truly free to use
Royalty free = licensed for fewer ongoing costs
Copyright-free = misleading term, rarely applies
Royalty free is a licensing model where you pay (once or under agreed terms) to use music without paying royalties each time - provided you use it within the defined terms of the license.
Understanding the license is as important as understanding the meaning. And if you’re going commercial - license smartly.
Startle provides quality royalty free playlists for brands. No cringe-worthy tracks here, just cost effective, brand relevant ones. Speak to our team today.
Ready to amplify your brand? Get in touch to find out how we can use music and tech to help you achieve your goals.
Elevate your brand with strategic music solutions, designed to build an impactful audio experience.
Elevate your brand with strategic visual solutions, from digital signage to branded TV, designed to build an impactful experience.
Proactive account management, free player replacements, end-to-end support… our Relentless Support™ team are just that - relentless.
Get in touch to find out how we can use music and tech to help you achieve your goals.
Find out more about how we can use music and tech to help you achieve your goals.
Ready to amplify your brand? Get in touch to find out how we can use music and tech to help you achieve your goals.
Elevate your brand with strategic music solutions, designed to build an impactful audio experience.
Elevate your brand with strategic visual solutions, from digital signage to branded TV, designed to build an impactful experience.
Proactive account management, free player replacements, end-to-end support… our Relentless Support™ team are just that - relentless.
Find out more about how we can use music and tech to help you achieve your goals.
Find out more about how we can use music and tech to help you achieve your goals.
Get in touch to speak to our team who are ready to help you amplify your brand. We’d love to hear from you.
Startle Technologies Limited
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Great Amwell, SG12 9FX, UK
+44 (0) 203 397 7676
Startle Technologies Limited
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Dublin, D24 DKP4, Ireland
+353 1 697 2557
Startle International Inc
228 Park Ave S, PMB 88380
New York, NY 10003, USA
+1 646-585-0165