Abbie Dawson.

With a Bachelor's degree in Marketing and a Marketing Week Mini MBA in Marketing, Abbie has built a strong foundation in brand strategy, consumer engagement, and campaign execution. Over the years, she has honed her skills by working across a diverse range of industries, crafting marketing strategies for everything from sustainable water bottles to mortgages. But as much as she enjoyed the variety, she knew her true passion lay in working with a brand where music was at its core. That’s when she found Startle.

Now, as the driving force behind our marketing efforts, Abbie is on a mission to spread the word about Startle far and wide. She ensures our brand reaches the right audiences, crafting compelling campaigns, engaging content, and strategic partnerships to showcase how Startle enhances customer experiences through the power of music. Whether it’s shaping our brand voice, executing innovative marketing initiatives, or forging connections with businesses, Abbie plays a key role in making sure Startle stands out in the industry.

Outside of work, music remains a huge part of her life- so much so that you’ll often find her crate-digging for new vinyl records to add to her growing collection. And when she’s not flipping through albums, she’s likely in the gym, either lifting heavy weights or taking out her energy on a punching bag.