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Making music a major talking point.
Founded in 2012 by brothers Thom and James, Pizza Pilgrims serve slow proved Neopolitan pizza in over 30 unique pizzerias.
Music has always been important to Pizza Pilgrims. As a modern and playful brand, they needed a background music provider who was on their level.
Pizza Pilgrims wanted a collaboration with a music partner to provide the right levels of customisation and bring their creative ideas to life with a passion that equalled their own. Complex requirements for their venues meant they needed implementation solutions for pitch-perfect audio equipment and setup in 30+ unique restaurants.
Pizza Pilgrims wanted their music to contain "something for everyone". The dream was that their eclectic ensemble of forgotten hits, standout album tracks and soon-to-be classics would become a major talking point for customers. That feeling of hearing an old favourite wash over you, or being so incredibly irked that you cannot think of the artist but it's on the tip of your tongue, only to admit defeat and Shazam it.
Our team of experienced music curators build your playlists using years of experience, and Pizza Pilgrims is no exception. Nothing beats the human ear, and all of our playlists are built in this way. This human expertise was then backed with music data and a range of intelligent tools to help us connect their brand to music, considering factors like energy levels, valence (positivity), BPM and much, much more.
At Startle, we start from the ground-up with what ecosystem the music will exist in and what it needs to achieve, ensuring we’re steered by real objectives.
At Startle, we start from the ground-up with what ecosystem the music will exist in and what it needs to achieve, ensuring we’re steered by real objectives.
The sound at Pizza Pilgrims focuses on an eclectic tone underpinned by a sense of authenticity and familiarity, achieved through styles characterised by organic production techniques. This charming variety reflects the in-store aesthetic of a vibrant and playful character across the estate, with Italo Disco and Neapolitan hip hop woven into the wider profile to give it contextual grounding and a strong sense of identity.
The result? Pizza Pilgrims now have a cohesive, structured set of playlists designed to enhance peak and off-peak times, all containing tracks that will subtly elicit warm, happy and nostalgic feelings, and are updated regularly. We’re also being dynamic with the business, adding playlists when needed and making changes. We’re excited to continue working with them in the future.
It’s fair to say they’re pretty happy, just look at the testimonial below.
Startle has proved to be the perfect partner for Pizza Pilgrims, embracing all of our ideas for using music and technology to enhance our pizzerias. Our playlist management has improved massively.
Co-founder
Book your free brand sound discovery call to see how Startle can transform your music and signage across all locations.
