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The perfect soundtrack for cricket, reimagined.
Sixes is the world’s first immersive cricket experience, powered by cutting edge sports technology, designed to make the sport a more social activity and attract players to compete against family and friends. The brand combines the thrill of a cricket challenge with a lively party bar atmosphere, where contenders select their level then step into the batting nets and test their skills.
Sixes are part of an exciting and ever growing sector, competitive socialising. Whether it’s a date night, a work get together, a hen-do or just a casual meet up, these venues are a place where customers make memories and have fun.
As we found in our hospitality whitepaper report, music plays a massive part in creating the perfect atmosphere for brands like Sixes. They came to us looking for a background music provider who could collaborate with them to perfect the vibe in their venues. They also needed an efficient set up process (they’re a busy bunch), and reliable customer support.
We worked closely with Sixes to really understand their brand, their goals, and how our audio branding solutions could help them. After meetings with our music team and some samples, we nailed the Sixes sound and it was time to roll it out.
We personally pick the perfect playlists, as well as manage the setting and refreshing of their music schedules, so the pressure is completely taken off the Sixes team. The head office team are able to manage granular permission levels, allowing site managers to skip and override if needed, but their schedule is locked down. This means that the music is always on brand, and those serving customers can focus on doing just that rather than fiddling with the tunes.
Sixes also have access to our Relentless Support™ team, who are available 24/7/365 to help with any issues they might be having.
We personally pick the perfect playlists, as well as manage the setting and refreshing of their music schedules, so the pressure is completely taken off the Sixes team.
The music at Sixes brings out the brand’s contemporary and vibrant character, featuring polished production styles, distinctive bass lines, and iconic samples reimagined in creative ways. The sound is crafted to create an upbeat, party-like atmosphere without being overpowering. By focusing on dance and alternative pop styles with subtler musical choices, the music strikes the perfect balance between energy and warmth.
We are so proud to work with such an innovative and exciting competitive socialising brand. Sixes are using their unique spaces to create memorable and fun customer experiences every day, and we love playing a part in it. Their music is now on-brand, it contributes to the lively atmosphere of their venues, and it’s all managed at head office level with no interference. We’re excited to work with them as they continue to grow - this partnership is definitely a ‘six’.
I’ve been really impressed with Startle since introducing it at Sixes. The setup process was smooth and efficient, and the team made everything easy from the start. The music creates a consistently upbeat and welcome vibe in our venues, and their support has been excellent – responsive, reliable, and a pleasure to work with!
Get in touch to find out how our strategic audio visual solutions can make your brand unforgettable.
