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A music solution for culture, energy and the Sport Obsessed.
Pro:Direct Sport is a family-owned UK sports retailer trading since 1981, serving the "Sport Obsessed" across football, running, rugby, basketball, cricket, tennis and padel. They’re arguably best known for Pro:Direct Soccer, their football home for boots and matchday gear. Alongside their online store, Pro:Direct have started to open physical retail stores.
Pro:Direct Sport came to Startle looking for a music partner who could really get under the skin of their brand as they open more physical stores. Having built such a strong reputation almost entirely online, they're putting real thought into what the in-store experience should feel like - and they understand better than most how tightly music and culture are woven together in sport.
They needed a soundtrack that felt as authentic as the identity they'd built online, not something generic bolted on to a shop floor.
Pro:Direct Sport initially booked a brand sound discovery call with Startle to explore what a partnership could look like. From there, we really got to know their team, history, goals and ethos, to successfully build completely custom curated playlists designed around the brand and the culture of the sports and communities they serve.
We manage the scheduling across their stores too, so their teams can stay focused on the shop floor rather than the soundtrack behind it. Our Relentless Support™ team is on hand 24/7/365 if they ever need us.
We manage the scheduling across their stores too, so their teams can stay focused on the shop floor rather than the soundtrack behind it.
The sound of Pro:Direct captures the brand's youthful, contemporary energy and brings its wide-reaching digital presence into physical spaces. Popular adjacent genres lend a sense of shared culture, while an underlying edge keeps the identity distinct and rooted in self expression.
The result is a sound that feels familiar enough to connect, yet distinct enough to belong to Pro:Direct alone.
As Pro:Direct Sport brings its online energy into physical spaces for the first time, having a soundtrack that speaks the same language as their brand matters more than ever. With playlists built around them and a schedule Startle manages end to end, every store now sounds as considered as it looks.
Our pubs range from community pubs to hybrid high street venues in town centres, so each of them has a unique identity and needs entertainment and offers relevant to its local environment. It is vital that our suppliers can offer each pub a bespoke package to help them drive sales and become a go to destination. Startle helps each pub to deliver their message, their way. We are delighted to use them for our music, digital signage and sports promotion.
Operations Director
Book your free brand sound discovery call to see how Startle can transform your music and signage across all locations.
