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Forward thinking solutions for the forefront of Irish retail.
BWG Foods is one of Ireland's leading food retail and wholesale companies, operating in partnership with over 1,000 independent retailers across brands including SPAR, MACE, and Londis.
Running a large network of franchise and company-owned stores across multiple branded groups brings challenges around control, brand compliance, and consistency. BWG were originally looking for support with print production, but as the relationship developed, digital innovation became just as important. BWG has worked with Visual ID since 2007 - in 2024, we acquired Visual ID, and this partnership now continues under Startle.
Startle works with BWG Foods to deliver a digital asset management solution that allows them to distribute valuable marketing assets across their network. Their brands now have content production tools for social media and digital screen content, alongside publishing and screen management, all in one platform.
Our solution has given BWG’s retailers control and creativity, whilst maintaining head office brand and legal compliance. Data even links to head office and local sources to ensure it’s up to date, and imagery and graphics are auto-populated by template to guarantee brand and legal compliance.
Our solution has given BWG’s retailers control and creativity, whilst maintaining head office brand and legal compliance.
Our solution has given BWG's retailers control and creativity, whilst maintaining head office brand and legal compliance. They also have access to our 24/7/365 support.
We're proud to be BWG's preferred in-store digital screen system provider, and there's plenty to look forward to - including exciting opportunities to improve store atmospheres further with in-store radio and AI-generated audio messaging.
Our pubs range from community pubs to hybrid high street venues in town centres, so each of them has a unique identity and needs entertainment and offers relevant to its local environment. It is vital that our suppliers can offer each pub a bespoke package to help them drive sales and become a go to destination. Startle helps each pub to deliver their message, their way. We are delighted to use them for our music, digital signage and sports promotion.
Operations Director
Book your free brand sound discovery call to see how Startle can transform your music and signage across all locations.
