+44 (0)203 397 7676
A solution that goes the extra mile.
MACE is Ireland's longest established convenience shopping brand, serving local communities for over 60 years. Owned by BWG, the nationwide network spans both local community and forecourt shopping, with around 160 stores across the country.
Running a large network of franchise and company-owned stores across multiple branded groups like BWG means control, brand compliance, and consistency are always top priority. MACE were originally looking for print production support, and the relationship grew from there to include digital innovation too. MACE has worked with Visual ID since BWG was established in 2007 - in 2024, we acquired Visual ID, and this partnership now continues under Startle.
Startle provides MACE with a digital asset management solution, giving them a way to distribute marketing assets across their network of stores. We’ve worked with the brand, growing from printed POS into social media promotion and in-store digital signage.
Our solution means that MACE’s content production tools for social media and digital screen content, plus publishing and screen management are in one platform. Animated, dynamic content is easy for retailers to produce, and there’s guaranteed brand and legal compliance through data linking to head office and local sources, as well as auto-populated imagery by template.
...MACE’s content production tools for social media and digital screen content, plus publishing and screen management are in one platform
Our solution has given MACE's retailers control and creativity, whilst maintaining head office brand and legal compliance at BWG.
We're proud to be MACE's preferred in-store digital screen system provider - with in-store radio and AI-generated audio messaging next on the horizon.
Our pubs range from community pubs to hybrid high street venues in town centres, so each of them has a unique identity and needs entertainment and offers relevant to its local environment. It is vital that our suppliers can offer each pub a bespoke package to help them drive sales and become a go to destination. Startle helps each pub to deliver their message, their way. We are delighted to use them for our music, digital signage and sports promotion.
Operations Director
Book your free brand sound discovery call to see how Startle can transform your music and signage across all locations.
