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A solution that is more than convenient.
Centra, a Musgrave brand, is Ireland's leading convenience retail group, with 480 stores in communities throughout the country, built on quality, value, and friendly service through independently operated local stores.
Maintaining brand compliance and consistency across a large franchise and company-owned network - while still enabling stores to create their own promotional content - was the challenge Centra needed to solve across print, social, and digital channels. Centra's relationship with Visual ID began around 15 years ago, initially focused on printed content - in 2024, we acquired Visual ID, and this partnership now continues under Startle.
Startle provided Centra with a branded dashboard for their retailers to create compliant, visually impactful consumer messaging. Their content and imagery is automatically linked to current, live data, relevant to the local store environment.
Centra’s retailers are able to create print materials, digital signage, and social media assets from a single platform. And if they need a hand, our Relentless Support™ team are around 24/7/365.
Centra’s retailers are able to create print materials, digital signage, and social media assets from a single platform.
Centra’s system now delivers production and publishing solutions for a variety of mediums such as social media content and digital screen content.
Coupled with our award-winning support, the system also delivers efficiencies and cost savings both at Musgrave’s head office and across the Centra network.
We’re so excited to see how our relationship with Centra can grow, and how we can continue to help them serve the communities they operate in.
Our pubs range from community pubs to hybrid high street venues in town centres, so each of them has a unique identity and needs entertainment and offers relevant to its local environment. It is vital that our suppliers can offer each pub a bespoke package to help them drive sales and become a go to destination. Startle helps each pub to deliver their message, their way. We are delighted to use them for our music, digital signage and sports promotion.
Operations Director
Book your free brand sound discovery call to see how Startle can transform your music and signage across all locations.
