Forward thinking solutions, that are local, like you.



Londis, a BWG brand, is one of Ireland's largest retail food store chains, with more than 140 outlets across the Republic of Ireland - a destination for fresh food and everyday shopping, with competitive pricing and a diverse product range.
BWG runs a franchise and company-owned network under multiple brand umbrellas, balancing brand compliance and consistency with genuine local flexibility. Londis were originally looking for print production support, and stayed open to digital as it developed. Londis has worked with Visual since BWG was established in 2012 - in 2024, we acquired Visual ID, and this partnership now continues under Startle.

Startle works with Londis to deliver a digital asset management solution that allows them to distribute marketing assets to all their stores. Throughout our relationship with them, we’ve seen a natural shift from printed POS toward social media promotion and digital signage investment.
All of Londis’ content production, publishing and screen management tools are in one platform. Their template-based content generation is also linked to data from head office, so their stores are always on-brand and compliant.
All of Londis’ content production, publishing and screen management tools are in one platform.
Londis now have control and creativity for their retailers, without compromising brand integrity or legal compliance - with in-store radio and AI-generated audio messaging on the horizon. We’re excited to continue to work with them.


Our pubs range from community pubs to hybrid high street venues in town centres, so each of them has a unique identity and needs entertainment and offers relevant to its local environment. It is vital that our suppliers can offer each pub a bespoke package to help them drive sales and become a go to destination. Startle helps each pub to deliver their message, their way. We are delighted to use them for our music, digital signage and sports promotion.
Operations Director
Book your free brand sound discovery call to see how Startle can transform your music and signage across all locations.