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A digital solution that's always there for you.
SPAR has been one of Ireland's leading convenience stores for over 60 years, since opening its first Dublin store in 1963 - a long-standing leader in Irish convenience retailing, known for innovative products and in-store experiences.
Operating within the BWG family, SPAR manages a large network of franchise and company-owned stores across multiple branded groups, with brand compliance and consistency as the central challenge. SPAR were originally looking for print production support, and their needs evolved as digital technology grew. SPAR has worked with Visual ID since 2007 - in 2024, we acquired Visual ID, and this partnership now continues under Startle.
Startle’s digital asset management solution allows SPAR to create animated, dynamic content for social media and digital screens through unified publishing and screen management systems. We have watched their focus expand from printed POS into social media promotion and in-store signage.
SPAR’s content is automatically linked to head office and local data sources, with compliance guaranteed through templated designs. And if they ever need help, our Relentless Support™ team are around 24/7/365.
SPAR’s content is automatically linked to head office and local data sources, with compliance guaranteed through templated designs.
Our solution has given SPAR's retailers control and creativity, whilst maintaining head office brand and legal compliance for BWG.
We're proud to be working with SPAR, and can’t wait to continue to develop our relationship.
Our pubs range from community pubs to hybrid high street venues in town centres, so each of them has a unique identity and needs entertainment and offers relevant to its local environment. It is vital that our suppliers can offer each pub a bespoke package to help them drive sales and become a go to destination. Startle helps each pub to deliver their message, their way. We are delighted to use them for our music, digital signage and sports promotion.
Operations Director
Book your free brand sound discovery call to see how Startle can transform your music and signage across all locations.
