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Real digital solutions for real communities.
SuperValu is part of Musgrave Group, one of Ireland's largest grocery distributors, operating 223 stores across Ireland for over 30 years, with a focus on fresh food quality and support for local producers.
Managing multiple branded franchise and company-owned stores means Musgrave has to keep promotional content brand-compliant and consistent across print, social, and digital. SuperValu's relationship with Visual ID started around 15 years ago with printed content, expanding over time into social media and digital screen solutions - in 2024, we acquired Visual ID, and this partnership now continues under Startle.
Startle provides SuperValu with a customised dashboard for creating print and digital materials in a controlled environment, linked to live, location-specific data.
Their consumer messaging is now strategically compliant and visually impactful, with legislatively compliant graphics. We work with SuperValu to provide their stores with printed POS, digital signage and social media assets, and they’re always backed up by our 24/7/365 Relentless Support™ team.
Their consumer messaging is now strategically compliant and visually impactful, with legislatively compliant graphics.
SuperValu stores can now easily create strategically compliant and visually impactful consumer messaging. We’re so proud to work with Musgrave and their brands like SuperValu, and can’t wait to see what the future holds.
Our pubs range from community pubs to hybrid high street venues in town centres, so each of them has a unique identity and needs entertainment and offers relevant to its local environment. It is vital that our suppliers can offer each pub a bespoke package to help them drive sales and become a go to destination. Startle helps each pub to deliver their message, their way. We are delighted to use them for our music, digital signage and sports promotion.
Operations Director
Book your free brand sound discovery call to see how Startle can transform your music and signage across all locations.
