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Digital solutions built for communities.
Musgrave is a family-owned European business with 147 years of heritage in food and brand innovation, working with retail partners, suppliers, and customers across Irish communities toward sustainable, community-focused growth.
Their brands include Centra, Daybreak, Donnybrook Fair, Mace and SuperValu.
Managing a large network of franchise and company-owned stores across multiple branded groups meant Musgrave needed real control over promotional content at store level, across print, social, and digital. Musgrave's relationship with Visual ID started around 15 years ago, focused initially on printed content - in 2024, we acquired Visual ID, and this partnership now continues under Startle.
Startle works with Musgrave to deliver a branded dashboard for creating print and digital materials for their stores in a controlled environment. Their consumer messaging is now strategically compliant as well as visually impactful, with legislatively compliant graphics.
Our Relentless Support™ team are also on hand 24/7/365 to help Musgrave stores with any questions they have or help they need.
Their consumer messaging is now strategically compliant as well as visually impactful, with legislatively compliant graphics.
Our partnership with Musgrave delivers them efficiencies and cost savings at both head office and store network level. We can’t wait to continue to work with Musgrave and develop their brand experiences further.
Our pubs range from community pubs to hybrid high street venues in town centres, so each of them has a unique identity and needs entertainment and offers relevant to its local environment. It is vital that our suppliers can offer each pub a bespoke package to help them drive sales and become a go to destination. Startle helps each pub to deliver their message, their way. We are delighted to use them for our music, digital signage and sports promotion.
Operations Director
Book your free brand sound discovery call to see how Startle can transform your music and signage across all locations.
