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A music solution for precision, creativity and elevated haircare.
TONI&GUY is a multi-award-winning UK hairdressing brand with over 60 years of experience in salon services, education and haircare. Known for blending high fashion with precision hair styling, it has grown into an award-winning international chain with over 450 salons in more than 40 countries.
TONI&GUY came to Startle looking for a partner who really understood their brand and the role music plays in it. As a premium, fashion-led name that has spent decades at the forefront of hairdressing, they needed playlists that felt as current and considered as their styling - nothing generic, nothing that would date quickly.
They wanted a soundtrack that could flex across their salons while staying true to the brand’s identity, and crucially, one that constantly be kept fresh.
We worked closely with TONI&GUY to get right to the heart of the brand, using our most premium music solution, Music Curation, to build a soundtrack worthy of a brand so fashion-led. Their Head of Creative Production gave us the creative direction, and from there we built our three initial playlists with enough depth and variety to keep their salons sounding fresh.
To keep things collaborative, he sits as a collaborator on the TONI&GUY playlists, adding and refining tracks whenever inspiration strikes. If he makes some changes, he simply lets us know and we can push them live.
We manage the scheduling of the playlists across their salons, so the day-to-day running of the soundtrack is completely taken off the hands of their teams, so they can focus on doing what they do best. Our Relentless Support™ team are also available 24/7/365 if they ever need a hand.
We worked closely with TONI&GUY to get right to the heart of the brand, using our most premium music solution, Music Curation, to build a soundtrack worthy of a brand so fashion-led.
The sound at TONI&GUY sits at the fringes of the mainstream: pop viewed through an alternative lens, soul transformed by innovative production techniques, dance music with one foot in the clubs and one in the underground.
This creates a tone that feels polished and recognisable, yet carries just enough edge to underpin the brand's wider ethos and identity - one that's always moving ahead of the curve.
It’s a privilege for us to work with such an iconic name in hairdressing as TONI&GUY. Their dedication to staying ahead of the curve is exactly why they needed a music solution that could move at their pace. With playlists that evolve as often as their brand does, and that are crafted with as much precision as their hair styling, every salon now sounds as current as it looks.
Our pubs range from community pubs to hybrid high street venues in town centres, so each of them has a unique identity and needs entertainment and offers relevant to its local environment. It is vital that our suppliers can offer each pub a bespoke package to help them drive sales and become a go to destination. Startle helps each pub to deliver their message, their way. We are delighted to use them for our music, digital signage and sports promotion.
Operations Director
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