And nearly half think the atmosphere is worse than pre-lockdown.
The government’s Eat Out To Help Out initiative seems to be having the desired effect, with restaurants reportedly having their busiest Monday of the year so far.*
This will no doubt be some positive music to the ears of those in the industry.
Nearly half of UK diners think that the atmosphere is worse than pre-lockdown (41.5%), with only 16.5% feeling it is better (see graph 1).
One third of all restaurant goers think the atmosphere would be improved by music (32%), a trend that is also true amongst those who specifically think that the atmosphere is worse than pre-lockdown (35%). See graph 2.
Also, one third of those who feel that the atmosphere would be improved by music are in the 25-34 age bracket (30.7%).
“Increased demand assisted by the Eat Out To Help Out scheme (and the Great British weather) is an opportunity for Operators to change customer perceptions. The importance of operating a safe environment is crucial, but it's equally important to show customers they can still have a good time eating out. Getting the atmosphere right is essential, and doing that now will help to keep customers coming back like before.”
Surveys carried out July 2020. Sample size (n) >1000 people, UK Nat. Rep. with 95% confidence level & margin of error of +/- 5%.
*Daily Mail article: ‘Pubs and restaurants had their busiest Monday of the year’ 5th August 2020
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Find out more about how we can use music and tech to help you achieve your goals.
Ready to amplify your brand? Get in touch to find out how we can use music and tech to help you achieve your goals.
Elevate your brand with strategic music solutions, designed to build an impactful audio experience.
Elevate your brand with strategic visual solutions, from digital signage to branded TV, designed to build an impactful experience.
Proactive account management, free player replacements, end-to-end support… our Relentless Support™ team are just that - relentless.
Find out more about how we can use music and tech to help you achieve your goals.
Find out more about how we can use music and tech to help you achieve your goals.
Daytime clubbing is taking the dance floor by a storm. But, why has the daytime music event caught many people’s attention?
Startle’s research into the dining experience reveals that 37% of restaurant goers feel the atmosphere is less relaxing now, but conversely 27.5% think the opposite is true; it is more relaxing than pre-lockdown times.
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