And well over half of them are not planning to visit stores as regularly too.
The retail sector had its fair share of challenges even before the COVID-19 pandemic, so it is understandable that footfall has been ‘sluggish’ since re-opening, yet figures show that shoppers are starting to return in greater numbers.*
Nearly two thirds of them (60.5%) do not view shopping as fun as it was before (see graph 1), with over half not intending to shop as regularly as pre-lockdown (57.8%).
This trend is even greater in those of the strong opinion that shopping is not as fun as before, with over three quarters of them not intending to visit as frequently (80.9%).
A quick analysis across the pub, restaurant and retail sectors gives an early snapshot that retail may have the toughest long-term task of encouraging people back.
Across the 3 sectors as a whole, 53.4% of post lockdown pub, restaurant and shop goers think that it is less fun than before lockdown, with only 21.3% of them agreeing that they will continue going as frequently as before.
“Our early research indicates that the retail sector may have a slightly tougher challenge to recover than pubs and restaurants. Retail certainly has different challenges – queuing saps the fun out of anyone, and COVID-secure guidelines broadens the convenience gap between "bricks and clicks". Fundamentally the challenge is the same though; giving customers a great experience that cannot be replicated online, to compel them to come into store. This can absolutely be achieved with focus in the right areas.”
Surveys carried out July 2020. Sample size (n) >1000 people, UK Nat. Rep. with 95% confidence level & margin of error of +/- 5%.
*Speciality Food Magazine – ‘Retail footfall on the up after lockdown restrictions ease’. July 2020
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Ready to amplify your brand? Get in touch to find out how we can use music and tech to help you achieve your goals.
Elevate your brand with strategic music solutions, designed to build an impactful audio experience.
Elevate your brand with strategic visual solutions, from digital signage to branded TV, designed to build an impactful experience.
Proactive account management, free player replacements, end-to-end support… our Relentless Support™ team are just that - relentless.
Find out more about how we can use music and tech to help you achieve your goals.
Find out more about how we can use music and tech to help you achieve your goals.
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Whatever their strategy, retailers need to be smart and willing to adapt in order for their stores to survive. The best of the best will demonstrate how providing customers with memorable experiences in their stores can equate to long-term loyalty. With a willingness to adapt to digital trends, the right use of technology, and confidence in the role of their physical stores, retailer brands remain in good stead for 2019.
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