Music blog posts.

New research reveals dark music genres are growing rapidly worldwide. Explore the data behind Dark Country, Dark R&B and Dark Pop trends.

Learn what BPM (beats per minute) means in music and how tempo influences customer behaviour in retail and hospitality.

Struggling to wake up? Discover how your alarm tone affects your mood, energy, and focus - and how music shapes behaviour.

Mixing and mastering are important part of the music production process. But what are they?

A conversation with Startle’s Head of Music Development on brand identity and musical fit.

Insights from Startle’s Creative Director on why sound deserves strategic attention.

Here are our favourite songs released in January 2026.

There's white noise, brown noise, pink noise... but what is green noise?

Here are our favourite music releases from this month.

What is phonk music, where did it come from, and what is its sound?

Here are our favourite music releases from October 2025.

Why are Gen Z falling in love with old music tech?