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Client stories: Mitchells & Butlers + Startle.

Client stories: Mitchells & Butlers + Startle.

Written by

Abbie Dawson

Published

September 3, 2026

Category

Media

How Startle helped Mitchells & Butlers keep music and signage on-brand across every venue.

Mitchells & Butlers is one of the UK's leading pub and restaurant operators, running well-loved brands like O'Neill's and Sizzling Pubs nationwide. Each brand has its own distinct personality, but they all share the same commitment to great guest experiences built around atmosphere, value and consistency.

They needed a music and digital signage solution flexible enough to work across every brand while still feeling authentic to each venue - energising the crowd at O'Neill's on a big match night, and creating a relaxed, welcoming backdrop for families at Sizzling Pubs, all day long.

We're so proud to work with Mitchells & Butlers.

In the video below, their Head of Electronic Leisure, Dawn Clarke, chats about her Startle experience - from managing music and signage across a huge estate, to keeping every venue feeling on-brand and easy for local teams to run.

Read their full case study.

If you'd like to talk to us about amplifying your pub brand through the power of music and visuals, get in touch - we'd love to help.

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Like what you hear?

Ready to amplify your brand? Get in touch to find out how we can use music and tech to help you achieve your goals.

Request information

Explore our music solutions.

Elevate your brand with strategic music solutions, designed to build an impactful audio experience.

More on music

Explore our digital signage solutions.

Elevate your brand with strategic visual solutions, from digital signage to branded TV, designed to build an impactful experience.

More on digital signage

Your support, your way.

Proactive account management, free player replacements, end-to-end support… our Relentless Support™ team are just that - relentless.

More on Support

Ready to amplify your retail brand?

Get in touch to find out how we can use music and tech to help you achieve your goals.

More for Retail

Ready to amplify your hospitality brand?

Find out more about how we can use music and tech to help you achieve your goals.

More for Hospitality
Abbie Dawson profile photo

Abbie Dawson

After spending years executing marketing activity for everything from water bottles to mortgages, Abbie was ready to take a step closer to her goal of working with a brand with music in its DNA. Enter: Startle. With a bachelors degree in Marketing and a Marketing Week Mini MBA in Marketing, she is in charge of our marketing activity, making sure to spread the word of Startle to as many brands as possible. When Abbie’s not working, you'll find her vinyl shopping to add to her collection or in the gym picking up heavy things or making enemies with a punching bag.

Say hello on LinkedIn

Like what you hear?

Ready to amplify your brand? Get in touch to find out how we can use music and tech to help you achieve your goals.

Request information

Explore our music solutions.

Elevate your brand with strategic music solutions, designed to build an impactful audio experience.

More on music

Explore our digital signage solutions.

Elevate your brand with strategic visual solutions, from digital signage to branded TV, designed to build an impactful experience.

More on digital signage

Your support, your way.

Proactive account management, free player replacements, end-to-end support… our Relentless Support™ team are just that - relentless.

More on Support

Ready to amplify your retail brand?

Find out more about how we can use music and tech to help you achieve your goals.

More for Retail

Ready to amplify your hospitality brand?

Find out more about how we can use music and tech to help you achieve your goals.

More for Hospitality

More to explore.

Contact us.

Get in touch to speak to our team who are ready to help you amplify your brand. We’d love to hear from you.

UK

Startle Technologies Limited
6 Hillside Farm, Pepper Hill
Great Amwell, SG12 9FX, UK
+44 (0) 203 397 7676

Ireland

Startle Technologies Limited
Harbour Buildings, Harbour
Road, Kilbeggan, N91 RXC5, Ireland
+353 1 697 2557

USA

Startle International Inc
228 Park Ave S, PMB 88380
New York, NY 10003, USA
+1 646-585-0165