+44 (0)203 397 7676
With over half of shoppers finding the experience less sociable than pre-lockdown.
Britain’s economic recovery from the Covid-19 crisis continued for a third month in a row, with The Office for National Statistics (ONS) saying gross domestic product (GDP) rose by 6.6% in July compared with the previous month, continuing the rebound from the ending of lockdown*.
Well, only 20% of them are of the opinion that the sound and buzz of people would improve retail atmosphere, a stat that is consistent across July (23.5%) and August (16.4%), see graph 1.
Furthermore, over half of shoppers find the experience less sociable than pre-lockdown, a statistic that is consistent across July (59.8%) and August (58.6%), see graph 2.
Whilst the majority of shoppers who think that the sound and buzz of a crowd does not improve the experience are women (61%).
"We're continuing to see that shoppers prefer shops with fewer crowds, yet they appreciate the value of music and how this can impact the overall customer experience. Music is also a great way to influence human behaviour. Astute retailers can tap into neurophysiological research and play specially curated playlists that are designed to positively impact the emotional and behavioural response of customers."
Surveys carried out July and August 2020. Sample sizes (n) >1000 people, UK Nat. Rep. with 95% confidence level & margin of error of +/- 5%.
*The Guardian article: UK Economic recovery from Covid-19 crisis continues. 11th September 2020.
Ready to amplify your brand? Get in touch to find out how we can use music and tech to help you achieve your goals.
Elevate your brand with strategic music solutions, designed to build an impactful audio experience.
Elevate your brand with strategic visual solutions, from digital signage to branded TV, designed to build an impactful experience.
Proactive account management, free player replacements, end-to-end support… our Relentless Support™ team are just that - relentless.
Get in touch to find out how we can use music and tech to help you achieve your goals.
Find out more about how we can use music and tech to help you achieve your goals.
After spending years executing marketing activity for everything from water bottles to mortgages, Abbie was ready to take a step closer to her goal of working with a brand with music in its DNA. Enter: Startle. With a bachelors degree in Marketing and a Marketing Week Mini MBA in Marketing, she is in charge of our marketing activity, making sure to spread the word of Startle to as many brands as possible. When Abbie’s not working, you'll find her vinyl shopping to add to her collection or in the gym picking up heavy things or making enemies with a punching bag.
Say hello on LinkedInReady to amplify your brand? Get in touch to find out how we can use music and tech to help you achieve your goals.
Elevate your brand with strategic music solutions, designed to build an impactful audio experience.
Elevate your brand with strategic visual solutions, from digital signage to branded TV, designed to build an impactful experience.
Proactive account management, free player replacements, end-to-end support… our Relentless Support™ team are just that - relentless.
Find out more about how we can use music and tech to help you achieve your goals.
Find out more about how we can use music and tech to help you achieve your goals.
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Is daytime clubbing the new night out?Daytime clubbing is taking the dance floor by a storm. But, why has the daytime music event caught many people’s attention?
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Majority of restaurant goers appreciate an atmosphere with fewer dinersStartle’s research into the dining experience reveals that only a quarter of restaurant goers think that the sound of people would improve the post-lockdown atmosphere (26.5%), and over half still think the experience is less sociable than pre-lockdown.
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Nearly half of pub-goers find the atmosphere less relaxing than before lockdownStartle’s research into the pub experience reveals that 45.1% of pub goers think that the experience is less relaxing than pre-lockdown. Of those, 42.1% feel the experience would be made better with entertainment.
Get in touch to speak to our team who are ready to help you amplify your brand. We’d love to hear from you.
Startle Technologies Limited
6 Hillside Farm, Pepper Hill
Great Amwell, SG12 9FX, UK
+44 (0) 203 397 7676
Startle Technologies Limited
Harbour Buildings, Harbour
Road, Kilbeggan, N91 RXC5, Ireland
+353 1 697 2557
Startle International Inc
228 Park Ave S, PMB 88380
New York, NY 10003, USA
+1 646-585-0165
