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Startle Selects - September 2025

Startle Selects - September 2025

Written by

James Picken

Published

October 3, 2025

Category

Music

Here are our favourite songs released this September.

Every month, Magnus, our Head of Music Development, pulls together what he thinks are the most captivating and essential releases from that month for Startle Selects. 

Our curators can then pick and choose from this playlist as they see fit, so that playlist updates for the brands who work with us are always up to date. It’s a win-win - we get to appreciate new music, and our clients soundtrack their sites with the freshest tunes. 

As we enter Autumn, we enter another season of music. Here are his favourite songs which were released in September 2025. 

I Wish I Didn’t Waste Your Time - Thundercat

“I Wish I Didn’t Waste Your Time” marks one of Thundercat’s first solo releases in years, arriving after a long period of collaborations, and we’re so excited to have him back.

For fans of Thundercat, you’ll recognise his signature style in the track: mellow, jazzy instrumentation, a dominant bassline, lush synths, and some falsetto vocals.

While the music feels dreamy and atmospheric, there’s emotional tension underneath with the lyrics.

The song was produced in collaboration with Greg Kurstin, and it arrived alongside another new single, “Children of the Baked Potato,” as part of the announcement of Thundercat’s return to solo work. 

Curious - Sam Gellaitry feat. Toro y Moi

“Curious” is a collaborative single from Scottish producer Sam Gellaitry and singer/producer Toro y Moi. 

Released ahead of Gellaitry’s debut album Anywhere Here Is Perfect, the track blends electronic production with atmospheric textures and smooth, melodic vocals.

Gellaitry describes the song as being about “being curious about someone in a social setting who you’ve not met before.”

The collaboration itself was organic: Gellaitry sent the track to Toro y Moi, who responded with a verse that fit naturally into the vision.

bleach - Bakar

“bleach” is the opening track of Bakar’s 2025 album BEASTIE, and it’s an emotional one.

The song deals with unrequited love and emotional imbalance in a relationship. Musically, we can hear acoustic guitar elements that, when mixed with the musical textures, create a dreamy ambience.

“bleach” is an intimate and moody track that introduces themes of longing, as you enter the rest of his latest album. 

Find My Love - Samm Henshaw, Tori Kelly

“Find My Love” is a soulful R&B duet between British-Nigerian artist Samm Henshaw and American singer Tori Kelly. 

The song features warm acoustic instrumentation and layered harmonies, with lyrics about reassurance in love.

Both Henshaw and Kelly have incredible voices, so this song is a real treat for the ears.

“Find My Love” also marks a new chapter for Samm Henshaw, arriving after his 2024 EP For Someone Somewhere Who Isn’t Us.

Petals - Mark William Lewis

“Petals” is a track from Mark William Lewis’s self-titled album, released on September 12, 2025. 

The song delves into themes of emotional vulnerability and longing. The minimalist production complements the rawness of the song, allowing the emotion of the lyrics to take centre stage.

If you’re a fan of genre-blending music with a poetic edge, you’ll love Mark William Lewis.

Ready to listen to the rest of our picks from last month? Check out the full playlist, you might just find a new favourite.

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James Picken profile photo

James Picken

With an MA in Music, an MA in Music Psychology, and a Mini MBA in Brand Management… James is one of our Startle geniuses. As Creative Director, it’s his job to produce and execute our music output, making sure everything is sounding, feeling and performing just right for our customers. When he’s not on the clock, James loves to walk the dog, read, lift weights, even dabbling in some music production, and he’s known in the office for his love of Mariah Carey.

Say hello on LinkedIn

Like what you hear?

Ready to amplify your brand? Get in touch to find out how we can use music and tech to help you achieve your goals.

Request information

Explore our audio branding services.

Elevate your brand with strategic music solutions, designed to build an impactful audio experience.

More on Audio Branding

Explore our visual branding services.

Elevate your brand with strategic visual solutions, from digital signage to branded TV, designed to build an impactful experience.

More on Visual Branding

Your support, your way.

Proactive account management, free player replacements, end-to-end support… our Relentless Support™ team are just that - relentless.

More on Support

Ready to amplify your retail brand?

Find out more about how we can use music and tech to help you achieve your goals.

More for Retail

Ready to amplify your hospitality brand?

Find out more about how we can use music and tech to help you achieve your goals.

More for Hospitality

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